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Event promotion: it’s an email, not a bulletin board

A picture may be worth a thousand words, but if you are promoting an event a couple dozen words are much better.

Just because you can send a picture via email, it doesn’t mean you should. The very worst way to promote an event via email is a beautiful flyer that belongs on a bulletin board.

Fliers are designed to grab someone’s attention when they’re walking by. Fliers turning casual interest into rapt attention.

An open email means you’ve already made it past a subject line filer. After that: get right to it. Make it really easy for me to find out:

  • What is the benefit of attending your event?
  • Where and when is it?
If you’re hiding that in an image, I’m going to get impatient and move on.
If you’ve got it in text and I’m still interested, I’ll click on a link and admire the beautiful flier you created for the event.

One Response to Event promotion: it’s an email, not a bulletin board

  • Steven,

    You’re spot on in regards to promoting events with beautiful pictures.

    Many of the most successful online businesses e.g. Amazon use persuasive copy, mainly text, supported by simple images … “Up to 40% off the best books of the year.”

    Unfortunately, too many event organizers are easily dazzled by pretty pictures. People attend events because it serves their interests, NOT as a result of beautiful design. Use words in your email marketing that appeal to your target market … give them an irresistible reason to attend!

    All the Best,