Event promotion: it’s an email, not a bulletin board
A picture may be worth a thousand words, but if you are promoting an event a couple dozen words are much better.
Just because you can send a picture via email, it doesn’t mean you should. The very worst way to promote an event via email is a beautiful flyer that belongs on a bulletin board.
Fliers are designed to grab someone’s attention when they’re walking by. Fliers turning casual interest into rapt attention.
An open email means you’ve already made it past a subject line filer. After that: get right to it. Make it really easy for me to find out:
- What is the benefit of attending your event?
- Where and when is it?