What Is Your Klout Score?
Social media is becoming more important for employers nowadays. As you may know a couple weeks ago I wrote about what if employers ask for your Facebook password? Not even that, employers may want to know what is your Klout score is? Students from the social media class of Professor Steven L. Johnson may have been introduced to Klout already. Klout is a service that measures your influence on social media on a scale from 1 to 100. Klout scores are based on how active you are on those social media sites such as Twitter, Facebook, LinkedIn, Google +, and even Pinterest. It also takes into account things like retweets, discussions started, replies, likes, friends, followers, etc.
Sam Fiorella, who interviewed for a VP position in Marketing, was passed on because his Klout score was too low even though he has 15 years of experience and has worked for the big company such as AOL and Ford. Sam was confident about the interview and he thought he would get this position because his qualifications and experiences was more than what they requested. During the interview, he was about about his Klout score. Sam admitted to them that he did not know what Klout was and in the end, after discovering it was only a 34, Sam did not make the cut. It sounds a bit ridiculous but it happens in this world.
Imagine if recruiters want to know more about you, they just need to type your name on Google and your information will appear. Yes, there is the good, the bad, and the ugly of social media but if you use it in the right way, it can create a huge benefit for you. You will build up your reputation and advertise yourself without having to even interviewing yet.
Do you want to check your Klout score now? Go to Klout.com and create a new account. If you are unsure what to do, you can ask Professor Steven for more information by emailing him at firstname.lastname@example.org