Assistant Professor – Management Information Systems

What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements

Published April 28, 2011 | By Sunil Wattal

Wattal, S., Telang, R., Mukhopadhyay, T., and P Boatwright, ‘What’s in a “Name”? Impact of Use of Customer Information in E-Mail Advertisements’ ISR forthcoming

Posted in Journal, Sunil Wattal | Tagged hierarchical bayesian, personalization, privacy