Archive for February 2012

Session 6 # Summary and Takeaways

The Great Wall of Facebook

The fundamental conflict of the article lies in the comparison of the advertising products offered by the two companies.  Google’s product, targeted text ads, is the single most successful product on the Internet.  The tiny, unobstructive ads have fueled Google’s dominance in multiple markets; today, 90% of Google’s revenue comes from Adsense.  Facebook’s product is nascent – it is the concept that advertising works better when it is socially mediated.  That is, we are more likely to click on ads, content, and links when the content is funneled through our friends.  This theory is sensible, but to date, Facebook’s concept remains vaporware, with a majority of their revenue coming through traditional targeted text and banner campaigns.


The Rise of Crowdsourcing

This article provided an introduction to crowdsourcing through definitions established by its pioneers and illustrated through a collection of case examples. Crowdsourcing can be explained through a theory of crowd wisdom, an exercise of collective intelligence, but we should remain critical of the model for what it might do to people and how it may reinstitute long-standing mechanisms of oppression through new discourses. Crowdsourcing is not just another buzzword, not another meme. It is not just a repackaging of open source philosophy for capitalist ends either. It is a model capable of aggregating talent, leveraging ingenuity while reducing the costs and time formerly needed to solve problems. Finally, crowdsourcing is enabled only through the technology of the web, which is a creative mode of user interactivity, not merely a medium between messages and people. Because of this, it is now the challenge of communication studies, science and technology studies, and other scholars to take up this new, hearty agenda for research.


Connecting for Success

The presentation showed lessons learned from a heritage of deploying collaboration solutions within the enterprise. For centralized destination, it’s found that users resists mandates, customization is important, and less is more. For lightweight document sharing, email and PowerPoint are dominant working tools – online is an added step. Enterprise search is not the same as internet search, and teams did not collaborate across boundaries due to silos. In self publishing, sensitive information sharing is a challenge. Culture is more important than technology.


Rebooting the Antisocial Network

The research shows that business-oriented social networking platforms aren’t living up to their promise of better communication, collaboration and productivity, even though IT has these tools in place. For example, 61% have run team or company wikis for over a year; 29% have had these systems in place for three years or more. Most, 65%, host these systems internally.

Session 5 Summary

I have found “Free! Why $0.00 Is the Future of Business” interesting in the term of concept of the “reputation economy” – a concept that holds that money is not the only scarcity in the world. Also, for the article “What Web 2.0 is (and isn’t)”, I have learned the importance of connecting people digitally and facilitating the growth of online communities. For the article “How Cloud Computing is Changing the World,” it is important to understand that the reliability of cloud computing was a major influence on whether or not they embraced the new technology. Even Cloud computing does not have a solid reputation in terms of reliability, larger companies with more to lose in the event of a malfunction is hesitant to fully utilize it.

My questions to the class would focus on the relationship between innovation, change, and management: how can we utilize innovation sustainably?

Google Inc.

The Google Inc. case is one of the best case studies to analyze the importance of information technology and its impact in business I have learned. The company’s strong brand image has been built up from corporate value and philosophy; this is the fundamental of Google. The case illustrated the development of Google and how it tackled each new situation and competition. Also, the case showed how the company managed innovation and developed its products i.e. Google search, Google Doc, Google+, etc.

As Google Inc. (Google) enjoys strong brand value, and it has been consistently generating higher revenue, the alliance between Microsoft and Yahoo! to take on Google’s search engine business may pose a serious challenge to its growth. What factors would enable company to seize market opportunities?


CISCO Systems Case

Cisco Systems is a leader in the information technology (IT) world. In 1999, over 75% of Internet traffic traveled through one or more of Cisco’s products. When their own system failed, though, the company realized they had to do something or risk losing an extensive amount of commerce. They decided on implementing an ERP system and completely web-enabling their entire business. Cisco took a big bang approach with the ERP system, and then phased in the web enhancements. The $115 million project was a success and Cisco continues to be a leader networking technology.

CRM Definition and Solutions

CRM or Customer Relationship Management is a strategic approach of managers to learn more about customers’ needs and behaviors in order to enhance relationships with them. The challenge for managers to develop CRM are to identify customers’ needs indicators, to control external and/or internal factors which are the key success factors of CRM implementation, to calculate CRM cost and benefits, etc. CRM is a fundamental of all businesses because it helps managers understand the target market.

ERP Definition and Solutions

Enterprise Resource Planning or ERP is software that helps integrating all departments/functions across a company onto a single computer system serving all needs in the company. The idea of ERP is similar to Knowledge Management in an organization. It is important for all companies, especially big companies, to share all data and information so that everyone knows the real current situation of the company and adjust themselves to get along with the others. ERP is like a blueprint of a company.

Put the Emphasis in “P” for Process in Business Process Management.

Business Planning Management or BPM is a core of any business. However, interestingly, most companies consider Process or “P” as a manufacturing part not operations part; they perceive P narrowly. In fact, the P also includes administrative office, production, back-office, etc. Process in any business means how to integrate all parts/department in the company to work holistically.

What IT can learn from the railroad business.

This article raises an interesting point that IT is not just a back-office department which functions as a support team. IT department is the center of all information for any businesses; it gathers both internal and external information. So, IT people should involve and stay connected with business planning part to elevate the IT roll and deliver a better analytical view to the business.

Business Process.

Business Process is not only a composition of functions/parts in a business entity but also the integration of all resources (money, man power, and materials) under the same mission. It is salient in developing business process to closely monitor the effectiveness, efficiency, internal control, and compliance to various statues and policies. Therefore, information system management is the key success factor for all business processes.

Systems Thinking…

The key takeaways from System Thinking are that it is critical to be able to identify the real causes of the problems and how to address those causes. It leads to more effective problem solving and more effective leadership as it is the most important responsibilities of the role of a leader to set direction and to influence others to follow that direction. System Thinking guides an organization to have more effective communications, planning, and organizational development as well.