Research

My research interest has two streams.

1. E-commerce and online markets, Product Uncertainty

  • Product uncertainty (Dimoka, Hong and Pavlou 2011, MIS Quarterly)
  • Product fit uncertainty (Hong and Pavlou 2010, ICIS; Under 2nd round review in Information Systems Research)
  • Small online vendor capabilities (Wang, Hong, Archer and Wang 2011, Journal of Global Information Management 19:4)

2. Economics of IS

  • Using Consumer review data to categorize Products (ICIS 2012, SCECR 2012 with Pei-yu Chen and Lorin Hitt,)
  • Quality adjusted consumer surplus. (WISE 2011,  with Paul Pavlou and Pei-yu Chen )
  • Strategic Bidding and Personalized Pricing. (WISE 2011ICIS 2012, and AoM 2012, with Paul Pavlou)
  • Price Dispersion in e-markets for Services (AoM 2012)
You can also find updates of my research projects at my personal website: http://yilihong.wordpress.com/.

Services

Reviewer for Journals and Conferences

  • Information Systems Research: 2011 (3)
  • Management Science: 2012 (1)
  • MIS Quarterly:  2010 (1), 2011 (1), 2012 (1)
  • Journal of Association for Information Systems: 2011 (1), 2012 (1)
  • Information & Management: 2012(1)
  • International Journal of IT and Decision Making: 2011 (1)
  • IT and People   2009 (1)
  • International Conference on Information Systems 2010, 2011, 2012
  • Hawaii International Conference on System Sciences 2010, 2012
  • Academy of Management Conference: 2011, 2012
  • Americas Conference on Information Systems 2010, 2012

Other Services:

Session Chair:  2012 Academy of Management Conference, Boston, MA
The IT in Firms and Markets Track of OCIS Division
Local Arrangements Chair:  MIS Academic Leadership Conference, Philadelphia, November 1-3, 2012

Honors and Awards:

  • ICIS Best Paper Nomination (Economics of IS Track) (2012)
  • AMCIS Best Paper Award, second runner-up (2012)
  • AMCIS 2012 Doctoral Consortia Member (2012)
  • Academy of Management Conference (OCIS division) best paper (2012)
  • UW Doctoral Internationalization Consortia (2011)
  • The 4th Young Scholar’s Forum Seed Research Fund (with David Reibstein and Karen Xie) $ 1500
  • The 4th Young Scholar’s Forum Seed Research Fund (with Kanliang Wang) $ 1200
  • Institute for Business and Information Technology (IBIT) Research Scholarship $ 2500
  • The 3rd Young Scholar’s Forum Seed Research Fund (with Pei-yu Chen and Lorin M. Hitt) $ 1000
  • Fox School of Business, Temple University (2011-2012)
  • The 3rd Young Scholar’s Forum Seed Research Fund (with Wenjuan Yuan and Angelika Dimoka)  $ 2000
  • Dean’s Outstanding Publication Award (with Angelika Dimoka and Paul A. Pavlou)   $ 1000
  • Outstanding Language Specialist for the 29th Olympic Games