Professor of MIS and Strategy


Youngjin Yoo


Professor of MIS and Strategy
Irwin L. Gross Research Fellow
Director, Center for Design+Innovation
PI, Urban Apps & Maps Studios
Fox School of Business, Temple University
2o1A Speakman Hall
1810 N. 13th Street
Philadelphia, PA 19122
Phone: 215-204-3058
homepage:; Twitter: yxy23yoo

  • why abundance can be bad for creativity March 29, 2014
    I just finished teaching a course on "digital innovation and design" at ISB. Like previous years, students worked on "re-imagining Hyderabad Public Transportation Experiences". What surprised me this time was how homogeneous their ideas were. They all went for a... […]
  • passion for start-up March 18, 2014
    I am currently in India teaching design at Indian School of Business. One of the reasons that I keep coming back here is the students. They are smart, driven, often technological sophisticated and passionate about their work. Each day, I... […]
  • The Artisan Soul March 16, 2014
    I started reading "The Artisan Soul" by Erwin McManus. It is a great book and I would recommend to anyone who is interested in creativity and design, whether you are a Christian or not. McManus sees us as "inherently creative... […]
  • design as organizational capabilities December 5, 2013
    Design has emerged as an important function for business. The success of Apple, Nike, P&G and Samsung all points to the preeminent importance of design. They also point to a particular type of design approach, which is often referred to... […]
  • The 21st Century's "Acres of Diamonds" December 2, 2013
    The rapid and pervasive development of digital technologies have brought unprecedented opportunities for innovations in our society. Tools like smart phones and social media are fundamentally changing the way we work and live. In many cases, these innovations have improved... […]