Course materials
Required Reading Material
There is no required textbook for this course. There is a set of cases required for the course (see the “Cases” section of the syllabus). There will also be assigned readings throughout the course. Check the course schedule for the dates each reading and case is due.
The following is a list of the HBR cases and articles we will be using during this course:
| Case | Day Covered | Case Presentation |
| HBS Case 9-915-004: Google Inc. in 2014 |
1 (Morning) | No |
| Harvard Business School Press (5296ES-PDF-ENG) Seeing What’s Next (getAbstract version) | 1 (Morning) | No |
| HBS Case 9-301-099: CISCO Systems Architecture: ERP and Web-enabled IT | 1 (Afternoon) | No |
| HBS Case 9-609-048: Amazon Web Services | 2 (Morning) | No |
| HBS Case 9-508-110 and 9-508-111: Radiohead: Music at Your Own Price (Parts A and B) | 2 (Afternoon) | No |
| Stanford Case SM-162: Knowledge Management at Katzenbach Partners LLC | 3 (Morning) | No |
| HBS Case 9-705-448: Kodak and the Digital Revolution (Only part A) | 3 (Afternoon) | No |
| HBS Case 9-606-003: Volkswagen of America: Managing IT Priorities | 4 (Morning) | Yes |
| HBR R0305B-PDF-ENG: N. Carr, IT Doesn’t Matter | 4 (Afternoon) | Yes |
| HBR SMR172-PDF-ENG N Carr, The End of Corporate Computing, | 4 (Afternoon) | Yes |
Below is a list of links to each of the HBS cases. You can use these to download a copy for your use:
Product Title: Google Inc. in 2014, 915004-PDF-ENG
Product Title: Seeing What’s Next: Introduction (How to Use Theories of Disruptive Innovation to Predict Industry Change), 1742BC-PDF-ENG
Product Title: Cisco Systems Architecture: ERP and Web-enabled IT, 301099-PDF-ENG
Product Title: Cisco Systems Architecture: ERP and Web-enabled IT, Spreadsheet, XLS139-XLS-ENG
Product Title: Amazon Web Services, 609048-PDF-ENG
Product Title: Radiohead: Music at Your Own Price (A), 508110-PDF-ENG
Product Title: Radiohead: Music at Your Own Price (B), 508111-PDF-ENG
Product Title: Knowledge Management at Katzenbach Partners, LLC, SM162-PDF-ENG
Product Title: Kodak and the Digital Revolution (A), 705448-PDF-ENG
Product Title: Kodak and the Digital Revolution (A), Spreadsheet, XLS317-XLS-ENG
Product Title: Volkswagen of America: Managing IT Priorities, 606003-PDF-ENG
Product Title: IT Doesn’t Matter, R0305B-PDF-ENG
Product Title: End of Corporate Computing, SMR172-PDF-ENG
___________
This is the list of reading material (beyond the slides and cases) that you should review in preparation for the class sessions. The articles are listed below by day.
Articles that are not hyperlinked are either available through Temple Library (L).
Day 1 (Morning)
- Porter’s 5 Forces Analysis. Wikipedia.
http://en.wikipedia.org/wiki/Porter_5_forces_analysis
- Value Chain. Wikipedia.
http://en.wikipedia.org/wiki/value_chain
- The World is Flat 3.0 – video
http://video.mit.edu/watch/the-world-is-flat-30-9321/
- de Rosnay, J. (January 6, 1997). Feedback. Principa Cybernetica Web.
http://pespmc1.vub.ac.be/FEEDBACK.html - Disruptive technology. Wikipedia.
http://en.wikipedia.org/wiki/Disruptive_technology - Aaronson, D. (1998). Overview of Systems Thinking.
www.thinking.net/Systems_Thinking/OverviewSTarticle.pdf
Day 1 (Afternoon)
STARS Information Systems Study
- Business Process. Wikipedia.
http://en.wikipedia.org/wiki/Business_process
- Barnett, T. (January 22, 2007). What IT Can Learn from the Railroad Business. ComputerWorld.
http://www.computerworld.com/s/article/9025338/What_IT_can_learn_from_the_railroad_business - Gruman, G. (May 7, 2007). Put the Emphasis on “P” for Process in Business Process Management. CIO.
http://www.cio.com/article/107052/Put_the_Emphasis_on_P_for_Process_in_Business_Process_Management
11. Koch, C. (n.d.). ABC: Introduction to ERP. CIO http://www.cio.com/article/40323
12. Wailgum, T. (n.d.). ABC: Introduction to CRM. CIO.
http://www.cio.com/article/40295
Day 2 (Morning)
13. Duplessie, S. (July 30, 2007). Opinion: What Web 2.0 is (and isn’t). ComputerWorld.
14. King, R. (August 4, 2008). How Cloud Computing is Changing the World. ComputerWorld.
2a-CloudComputing[BusinessWeek]
Day 2 (Afternoon)
15. Anderson, C. (February 25, 2008). Free! Why $0.00 is the Future of Business. Wired.
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
16. Carmody, T. (September 29, 2011). Amazon’s Kindles Squeeze and Seduce Media Companies. Wired.
http://www.wired.com/epicenter/2011/09/kindle-fire-media/
17. Contu, D. (June 2007). We Googled You. Harvard Business School Press (R0706X-PDF-ENG). (L)
18. Vogelstein, F. (June 22, 2009). Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out.
http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall
19.Howe, J. (June 2006). The Rise of Crowdsourcing. Wired.
http://www.wired.com/wired/archive/14.06/crowds.html
Day 3 (Morning)
20. Wenger, E. (June 2006). Communities of Practice: A brief introduction.
http://wenger-trayner.com/introduction-to-communities-of-practice/
21. Anonymous. The Differences Between Data, Information, and Knowledge. Infogineering.
http://www.infogineering.net/data-information-knowledge.htm
22. Levinson, M. (May 15, 2007). The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence. CIO.
http://www.cio.com/article/109454
Day 3 (Afternoon)
23. Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies. California Management Review. (42)2. pp. 8-33. (L)
24. Deutsch, C. (May 2, 2008). At Kodak, Some Old Things Are New Again. The New York Times.
http://www.nytimes.com/2008/05/02/technology/02kodak.html?pagewanted=all
25. Dobbin, K. (November 3, 2011). Kodak posts wider loss, warns on prospects. Businessweek.
http://www.businessweek.com/ap/financialnews/D9QPC0UO1.htm
26. Creswell,J. (May 3, 2013). Kodak’s Fuzzy Future. The New York Times.
http://dealbook.nytimes.com/2013/05/03/after-bankruptcy-a-leaner-kodak-faces-an-uphill-battle/
Day 4 (Morning)
27. Lewis, D. (January 12, 2004). IT Governance: Stop the Pendulum! Computerworld.
http://computerworld.com/s/article/88888/Stop_the_Pendulum
28. Anderson, C. (January 25, 2010). In the Next Industrial Revolution, Atoms Are the New Bits. Wired.
http://www.wired.com/magazine/2010/01/ff_newrevolution/
29. Hubbard, D. (May 23, 2007). Everything is Measureable. CIO.
http://www.cio.com/article/112101/Everything_Is_Measurable
Day 4 (Afternoon)
30. Carr, N. (May 1, 2003). IT Doesn’t Matter. Harvard Business Review. pp. 41-49. (L)
31. Carr, N. (2007). The End of Corporate Computing. Sloan Management Review. (46)3. pp. 67-73. (L)