Marketing Tools: How to Leverage AI Tools to Transform Your Marketing
Professional Skills: Digital Marketing & Artificial Intelligence for Business
This course allowed me to dive deeper into the resource that AI can be for the marketing industry. It explained that although most websites and tools are built on top of ChatGPT or Gemini, they are better options due to their interfaces and pre-developed prompts. The websites and services reviewed through the course apply to many areas of marketing, such as market research, personas, infographics, image creation, email marketing, and SEO writing. For coursework and in my career, these tools can enhance and streamline some of the work I create and develop. It also increased my familiarity with AI tools and how they are proving value for businesses.