The assignment: (1) Create a company. (2) Draft a proposal for the company to participate in philanthropy. (3) Email proposal to the CEO.
Company Description: The Pet Café
We are a single storefront, 3.5-million-dollar specialty bakery and café located in Charleston, South Carolina. We operate out of a facility similar to the multi-storied building used by Carlo’s Bakery in Hoboken, New Jersey (photo reference below). You may be familiar with Carlo’s Bakery, because in 2009, the company, and its multi-story store, rose to national fame on TLC’s reality show Cake Boss. Coincidentally, the Pet Café opened its doors the same year, and has since grown into a four-story facility with 210 employees, which include baristas, pastry chefs, administrative workers, and facility maintenance personnel. Patrons enjoy our café on the first floor. We create human and pet-friendly pastries, dry dog food, and we package our signature coffee blends on the second and third floors. Our administrative offices are located on the fourth floor. Our café is open to both pets and their owners! We strive to strengthen the bond between humans and animals by providing exceptional food, drinks, and service in a pet-lover’s environment. We pride ourselves in our love of food/drinks and animals. Our café offers an atmosphere where humans and animals are equally important.
To: Sandra Howley, CEO
From: Alexandra Iacovetti, Hoa Nguyen
Re: Philanthropic Proposal – Employee Homeless Pet Foster Program
Per your request, we created a philanthropic proposal that we think (1) fits perfectly with our company’s mission, (2) will engage our employees and our community, (3) works with an incredible local charity, (4) offers lucrative opportunities, and (5) is cost-effective and reasonable. Please review our proposal below.
We want to create an employee homeless pet foster program and let customers spend time with the animals while they enjoy our food and drinks in our café. Customers will fall in love with the animals and hopefully adopt them.
Foster Program Goals and Rules:
We want to foster five animals per month from the Charleston Animal Society.
- Employees can volunteer to foster an animal.
- One employee can foster a maximum of one pet each month.
- Employee will provide breakfast and dinner at home.
- Animal will sleep in employee’s home/apartment.
- Ideally, all of the pets we foster each month will be adopted before they leave our care.
- Our program will foster 60 pets each year, so we have the opportunity to give 60 homeless animals new homes each year.
START DATE: JANUARY 2016
END DATE: N/A
- We want to continue this program indefinitely.
Our Philanthropic Partner:
CHARLESTON ANIMAL SOCIETY
“The mission of the Charleston Animal Society has been the same since 1874– preventing cruelty to animals.”
- Preventing unwanted births
- Finding homes for homeless animals
- Saving lives of abused animals
- A community-wide foster network
- Reuniting loved ones with their family
- Containing outbreaks of deadly disease
Charleston Animal Society is the best fit for our company because the charity’s no kill strategy demonstrates that it treats animals like humans. If you remove the word animals from the above statements, you will see that these are the same statements that can be made towards humans.
- Birthday parties for kids and adults at the shelter
- Puppy club/parties
- Monthly playdates for puppies to socialize with other puppies in a safe environment, supervised by qualified and experienced animal training professionals
- Owners learn socialization techniques and to identify fear, play, and anger body language
Like our company, the charity provides services for both humans and animals to enable bonding time.
Charleston Animal Society earned a high rating from Charity Navigator in terms of financial health and trustworthiness, which means that there is less risk of failure in investing in this charity.
STEP 1: PICK UP PETS FROM CHARLESTON ANIMAL SOCIETY (CAS)
- Employees will travel to CAS’s facility and pick up their foster animals the first weekend of each month.
- Charleston Animal Society already provides medical care to all of its incoming rescues.
- Upon pickup, our foster pets will have received:
- Flea and tick pre-treatment
- Example: K9 Advantix
- Any medical/physical rehabilitation needed to revive animal from previous abuse or neglect
STEP 2: INTRODUCE ANIMALS TO PET CAFÉ FOSTER LIFE
- Immediately after pickup, foster employees and foster animals will return to the café for mandatory obedience training.
- Foster pets will learn a command to keep them and customers safe, should any violence erupt involving a foster pet in the café.
- Employee command to implement during an incident:
- ONE, DIVERSION: Foster employee will move into the pet’s sight (if behind the counter), call pet’s name, grab a treat (s)he has on hand, raise the treat into the air until elbow reaches a 90-degree angle, and hold that position.
- TWO, COMMAND: Foster employee will say, “Come home!”
- THREE, RESPONSE: Foster pet will return to employee, sit beside him/her, and receive the treat.
- After obedience training, foster employees will receive any food, bedding, etc. their pets will need.
- Employees and foster pets will go back to respective employee’s home/apartment to bond.
STEP 3: BRING FOSTER PETS TO OUR CAFÉ
- During the day, our foster animals can mingle with customers and the other pets that customers bring into our store.
- Instead of sitting in a cold kennel, they will be in a comfortable, caring environment.
- Our foster pets will have the chance to “sell themselves” for adoption.
STEP 4: SAY GOODBYE AS PETS FIND PERMANENT HOMES
NATIONAL AVERAGE COST OF OWNERSHIP:
- Average yearly cost of owning a dog: $1,270
- Average cost of a veterinary visit: $50
ESTIMATED AVERAGE COST OF FOSTERING:
- Average cost of fostering a dog for one month: $1,270 per year / 12 months = $106
- Deducted medical expenses: $106/month – $50 veterinary visit = $55
Total estimated cost to foster one animal per month: $55
- ONE TIME: Bedding, food and water bowls, toys
- REOCCURING: Food (from our own inventory)
- INFREQUENT: Emergency medical care
TOTAL ESTIMATED FOSTER PROGRAM COST:
- 5 animals per month x 12 months x $55 per pet, per month = $3,300 per year.
|1||Can declare up to 10% of pretax profits as tax-deductible contributions.||Employees will better value their jobs and our company.|
|2||Can track how much foster program increases social media presence.||Customers will most likely be more loyal.|
|3||Can attract better talent. Employment application will ask, “Would you like to participate in our Employee Homeless Pet Foster Program?”||Our overall community reputation will improve.|
ADVERTISING AND ITS ADVANTAGES:
- News of our philanthropy will spread throughout the community via word-of-mouth, and that will attract even more customers and potential adopters.
- We will create and maintain social media campaigns on Twitter, Facebook, Instagram, and Snapchat.
- We can also host some of Charleston Animal Society’s monthly events, like its educational seminars and workshops, puppy socialization events, and birthday parties. Hosting these activities will bring more people to our café and increase sales.
WHY THE HOMELESS PET FOSTER PROGRAM COULD BE GREAT:
We can be more than a café and bakery.
We can also become an adoption center.
- The Charleston Animal Society is a wonderful facility, but our café allows potential adopters and our fostered pets to bond in a more comfortable environment.
- Customers will not feel pressured to “rescue” these pets like they do when they visit a depressing, concrete floor shelter, because they will know that we are taking good care of the pets while they are in our Pet Café community.
- Our foster service will help Charleston Animal Society tremendously. It will increase their kennel space, eliminate the cost of caring for those animals, and it will allow the charity to rescue more abandoned pets and save them from being euthanized.
Customers will fall in love with our intimate adoption process (and hopefully our products!) as they fall in love with the foster pets they meet.
Thank you for considering our proposal.
Alex Iacovetti and Hoa Nguyen