Social Media/Marketing Director
For the TEDxTempleU Position, this is generally what my role was:
• Maximize TEDxTempleU brand exposure by developing marketing strategies and campaigns on both digital and print platforms
• Oversee the production and distribution of all promotional content
• Manage all TEDxTempleU social media platforms (Instagram, Twitter, Facebook, LinkedIn)
• Receive an average of 2,000 impressions per post across all platforms
• Serve as an advisor to a digital marketing team of five and help curate aesthetically appealing and captivating content for the TEDxTempleU brand
I also worked with our graphic designer and sponsors to create all the promotional materials for the event, including but not limited to, event posters and social graphics. Additionally, I got the opportunity to experience and use day of marketing strategies on the event day (April 19th, 2019).
I got to implement my knowledge of data analytics with the data we gained from social media and used it to create accurate marketing strategies to reach the Temple student body and surrounding community. This experience further enhanced my desire to go to grad school for Digital Marketing once I have finished my undergraduate in MIS.