Marketing Analytics
- Job function (e.g., overall role, assigned tasks) – This role had me work in a field that I had previously worked in with marketing but now working on a higher scale by tracking data of performance/retention based marketing strategies for a game server. We would work with various influencers and platforms to market a project out and track the retention via a software that was created to use subdomain name tracking for data.
- Examples of projects (e.g., list the projects you worked on and what you accomplished) – Season 3 marketing plan and development of subdomain idea and implementation.
- What you learned and how it relates to your major (e.g., describe what you learned from this experience in the context of specific courses) – being in data and analytics this semester, I learned how to interpret data and also use a service to condense hard data into a dashboard or graph (I will leave a screenshot of one of the most recent showings of our data processing). This opportunity gave me the time before and a little bit into the semester to understand and implement certain topics that I was taught in Data & Analytics here at Temple.
