Ashley L. Sierra

During my semester, I had the opportunity to lead the Marketing team for the Association of Latino Professionals For America. As the Marketing Director, I led key marketing initiatives to enhance the organization’s brand and engagement within the professional Latino community. I was responsible for creating and executing digital campaigns, managing social media, and coordinating marketing efforts. During my time, I also took the initiative in hiring a Marketing Committee team consisting of two digital designers and two video and editing roles. This initiative was to help me with my workload and to provide more marketing opportunities to ALPFA members. Through this role, I gained experience in content creation, leadership, and team management. I learned about the impact of marketing efforts as our member retention increased, and the number of paid members went from 20 in Spring 2025 to 50 in Fall 2025. This position directly aligned with my coursework in marketing while reinforcing the importance of teamwork and collective creativity.