Can Social Media Be Addictive?

Visiting Klout.com today, I was asked to answer this question:

Do you believe social media can be addictive? Why or why not?

Here’s my response:

Yes, social media can absolutely be addictive. Variable, intermittent responses are highly habit-forming. Sometimes you’ll have a response, sometimes not, and it’s impossible to predict. Even when there’s no response, it’s easy to find something new to start that cycle of engagement again.

To learn more about intermittent reinforcements check out this section of the Wikipedia page on reinforcement.

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