What Makes a Great Blog?

Credit: The U.S. National Archives

If only there was a gauge like this to measure blog health

Today’s “ask an expert” question from Klout.com is:

What are some characteristics shared by the best blogs?

My answer:

The best blogs:
1. Convey informed passion about a topic,
2. Share a mix of opinion and facts in a consistent voice… regular readers know what to expect,
3. Are updated consistently so there’s a reason to return,
4. Have a mix of words, pictures and/or video.
5. Cultivate community in comments.

What do you think makes a great blog?

Image Credit: The U.S. National Archives

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