Search Engine Optimization Intern
- Job function (e.g., overall role, assigned tasks)
- Evaluated and proposed SEO efforts to improve the ranking of both the QVC and HSN sites
- Monitored the effectiveness of SEO efforts through Tableau and Google Search Console in daily, monthly, and quarterly reports for both QVC and HSN.
- Conducted keyword research to identify opportunities to optimize page titles and meta descriptions.
- Analyzed search results pages to perform competitor research.
- Learned SEO best practices and techniques for optimizing content and webpages including link building, URL structure, SERP features, and indexing and crawling pages.
- Examples of projects (e.g., list the projects you worked on and what you accomplished)
- Analyzed cross business brands’ webpages for differences in page titles and meta data to identify areas for SEO improvement.
- Strategic Attribute Indexation Project: created templates to automate creation of meta description and page title templates based on product categories and attributes.
- Wrote reports highlighting the importance of breadcrumb structure for SEO, Keyword research, and Google Web Vitals.
- Identified product pages in need of 301 redirects.
- Became Google Analytics certified.
- What you learned and how it relates to your major (e.g., describe what you learned from this experience in the context of specific courses)
- Through my internship, I learned about site structure and how to optimize both content and page structure for Google’s indexing protocol. This will help me with Web Application Development because I have background knowledge in the importance of the different aspects of a site.
- This internship taught me the importance of data analysis in evaluating the effectiveness of a project. I learned how to organize raw data in ways that make it easily consumable and understandable for those unfamiliar with search engine optimization.
- Once approved, the description is automatically displayed in a post on your e-portfolio.