{"id":12,"date":"2025-08-27T14:28:02","date_gmt":"2025-08-27T18:28:02","guid":{"rendered":"https:\/\/community.mis.temple.edu\/chrissimpson\/blog\/points\/business-analyst\/"},"modified":"2025-08-27T14:28:02","modified_gmt":"2025-08-27T18:28:02","slug":"business-analyst","status":"publish","type":"points","link":"https:\/\/community.mis.temple.edu\/chrissimpson\/points\/business-analyst\/","title":{"rendered":"Business Analyst"},"content":{"rendered":"<p data-start=\"&quot;405&quot;\" data-end=\"&quot;837&quot;\"><strong data-start=\"&quot;405&quot;\" data-end=\"&quot;434&quot;\">Organization Information:<\/strong><br data-start=\"&quot;434&quot;\" data-end=\"&quot;437&quot;\" \/>Sentari AI is an early-stage technology startup focused on building AI-driven journaling and personal wellness tools. The company operates remotely, with a lean founding team and small group of interns supporting growth, product research, and business development. As part of the strategy and operations team, I worked closely with the founders on projects critical to Sentari\u2019s early-stage growth.<\/p>\n<p data-start=\"&quot;839&quot;\" data-end=\"&quot;1195&quot;\"><strong data-start=\"&quot;839&quot;\" data-end=\"&quot;856&quot;\">Job Function:<\/strong><br data-start=\"&quot;856&quot;\" data-end=\"&quot;859&quot;\" \/>As a Business Analyst Intern, my role involved supporting market research, competitor analysis, and investor relations, while also contributing to product and user insights. My day-to-day responsibilities included gathering and analyzing data, building reports and presentations, supporting user research, and assisting with outreach strategies.<\/p>\n<p data-start=\"&quot;1197&quot;\" data-end=\"&quot;1224&quot;\"><strong data-start=\"&quot;1197&quot;\" data-end=\"&quot;1222&quot;\">Examples of Projects:<\/strong><\/p>\n<ul data-start=\"&quot;1225&quot;\" data-end=\"&quot;2105&quot;\">\n<li data-start=\"&quot;1225&quot;\" data-end=\"&quot;1386&quot;\">\n<p data-start=\"&quot;1227&quot;\" data-end=\"&quot;1386&quot;\">Conducted <strong data-start=\"&quot;1237&quot;\" data-end=\"&quot;1254&quot;\">user research<\/strong> by analyzing Reddit forums, psychology literature, and survey data to identify potential target audiences for the journaling app.<\/p>\n<\/li>\n<li data-start=\"&quot;1387&quot;\" data-end=\"&quot;1526&quot;\">\n<p data-start=\"&quot;1389&quot;\" data-end=\"&quot;1526&quot;\">Performed an <strong data-start=\"&quot;1402&quot;\" data-end=\"&quot;1434&quot;\">in-depth competitor analysis<\/strong>, creating SWOT frameworks and heatmaps that informed pitch decks and product positioning.<\/p>\n<\/li>\n<li data-start=\"&quot;1527&quot;\" data-end=\"&quot;1670&quot;\">\n<p data-start=\"&quot;1529&quot;\" data-end=\"&quot;1670&quot;\">Researched and compiled over <strong data-start=\"&quot;1558&quot;\" data-end=\"&quot;1589&quot;\">500+ potential VC investors<\/strong> using CB Insights, identifying those aligned with Sentari\u2019s mission and stage.<\/p>\n<\/li>\n<li data-start=\"&quot;1671&quot;\" data-end=\"&quot;1807&quot;\">\n<p data-start=\"&quot;1673&quot;\" data-end=\"&quot;1807&quot;\">Supported the CEO by <strong data-start=\"&quot;1694&quot;\" data-end=\"&quot;1748&quot;\">drafting multiple versions of investor pitch decks<\/strong>, helping refine messaging and narrative for fundraising.<\/p>\n<\/li>\n<li data-start=\"&quot;1808&quot;\" data-end=\"&quot;1961&quot;\">\n<p data-start=\"&quot;1810&quot;\" data-end=\"&quot;1961&quot;\">Collaborated on a <strong data-start=\"&quot;1828&quot;\" data-end=\"&quot;1855&quot;\">marketing research plan<\/strong> with other BAs, outlining short- and long-term strategies for low-cost and scalable growth initiatives.<\/p>\n<\/li>\n<li data-start=\"&quot;1962&quot;\" data-end=\"&quot;2105&quot;\">\n<p data-start=\"&quot;1964&quot;\" data-end=\"&quot;2105&quot;\">Analyzed user data in <strong data-start=\"&quot;1986&quot;\" data-end=\"&quot;2002&quot;\">Supabase SQL<\/strong> to measure retention, build heatmaps of activation points, and identify friction in user onboarding.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"&quot;2107&quot;\" data-end=\"&quot;2708&quot;\" data-is-last-node=\"&quot;&quot;\" data-is-only-node=\"&quot;&quot;\"><strong data-start=\"&quot;2107&quot;\" data-end=\"&quot;2146&quot;\">What I Learned (Relation to Major):<\/strong><br data-start=\"&quot;2146&quot;\" data-end=\"&quot;2149&quot;\" \/>This internship enhanced my analytical and communication skills in a fast-paced startup setting. It reinforced concepts from my Management Information Systems coursework at Temple University, particularly in <strong data-start=\"&quot;2357&quot;\" data-end=\"&quot;2419&quot;\">data analysis, database querying, and process improvement.<\/strong> By conducting SQL queries, I applied the knowledge I gained from database management courses. Creating pitch decks and competitor research tied directly to business communication and strategy classes. Most importantly, I gained hands-on experience in bridging technology, data, and business operations.<\/p>\n","protected":false},"author":30762,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/points\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/users\/30762"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":0,"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/points\/12\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/chrissimpson\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}