Data Analyst
- Data Analyst and Researcher for Cyclando Srl.
- Learned about the various systems in place that Cyclando uses to make their website work smoothly. Collaborated with Cyclando in their attempt to expand their company to the United States by researching demographics of American cyclists who go on ‘cycling tours’.
- During my internship, I spent my time learning about the demographics of Americans who on cycling tours. This would include their average age, occupation, income, level of schooling, favorite activities to participate in while on their trips, as well as how far they may have have traveled, how long their preferred trip time would be. I also researched deeper into what activities could be provided to help make the customer have the best experience on the trip. Next, I researched the most popular cycling tour companies as well as what states are most visited for cycling tours. I presented this to the CEO of Cyclando, Riccardo Sedola as well as formatting my data in a way that made it easy for him to understand. One of my insights received the most credit was how untapped the market is in America for minorities. Through my research I learned about how minorities cycling rates have increased over the last decade or so, but feeling out of place on these tours was what prevented many of them from signing up for them as cycling tours in the U.S. are mostly dominated by whites.
- Throughout my courses, I have worked and analyzed data, but when you see firsthand how a deep dive into research can tremendously help a company, it makes the work feel much more important and fulfilling. I left my internship feeling like I helped Cyclando on their road to expansion.
*****Internship was Summer 2021