Account Management Intern
At ChatterBlast Media, I worked as an account management intern from May 13th 2024 until August 23rd 2023. ChatterBlast media is a small social media advertising agency with less than 25 employees in which I worked in account and project management, as well as data analytics. My main tasks included improving UX-UI design of client’s websites and other sites, as well as analyzing engagement data from these sites to perform a quarterly analysis and presentation for clients in order to figure out improvements.
An example of a project I worked on was local Philadelphia clients “East Market” and even the FIFA World Cup 2026 Team(Philadelphia Host City) engagement analyses through their traffic on their official websites, Instagram Accounts, and Facebook using Meta For Business and Google Ads. The goal of these projects was to be able to communicate whether or not these clients were hitting their benchmark for the engagement rate set and ROI for total money spent on ads. I was able to individually see what content from ads were less popular and attracted less traffic, and what was able to generate more engagement, and from there I could brainstorm to the project management team what can allow each client to reach each benchmark.
In this internship I learned how to analyze and monitor KPIS for clients through monthly engagement reports to support business decisions that would be right for the client. Creating and using visualizatoins like charts through engagement analysis, relates to my Visualizing Data course where the whole concept of the course is “Storytelling” through data.