MS in Digital Marketing Hot Topics Series: AI and Healthcare Marketing
I attended the MS in Digital Marketing Hot Topics Series: AI and Healthcare Marketing session, which explored how AI is transforming the healthcare marketing world. The panel discussed how AI data is more personalized, behavioral prediction, and real-time campaign optimization—helping marketers enhance patient engagement while reducing costs.
I learned how the experts balance innovation with ethics by addressing key challenges such as data privacy, algorithmic bias, and compliance with healthcare regulations. This event helped me understand how AI can be responsibly integrated into marketing strategies to drive meaningful outcomes in the healthcare market.