IT Research
Why You Should Be On Google+
CLubMEd Japan’s former CEO Linda Sherman emphasizes the capabilities of Google+ and how they are more advanced than Facebook and Twitter. Sherman argues that the “communities” and “hangouts” features of Google+ will attract the public to its platform. Google+ is the second largest social networking site in the world since passing Twitter in 2013. Google+ communities is less than a year old but they are becoming the most powerful feature of Google+. The communities feature enables you to create awareness around your brand, develop recognition in your industry, and interact with potential customers. You can basically enter the community as a brand, which Facebook doesn’t allow. Google+ communities are growing faster than most other platforms and are developing into an important communication tool for businesses and their customers. The other main feature is Google+ Hangouts, a free video-chat service that enables ten people to chat at one time . Users are able to share documents, images, and videos while chatting. Google+ Hangouts focuses more on “face-to-face” group interaction as opposed to one on one video chats. The “Hangouts on Air” feature allows live video conversations to be broadcasted live to anyone with a web-browser. Google+ is evolving into a powerful way for companies to communicate with their customers. It is simply not “just a fad”, rather it is a video-chatting service that needs to be utilized by companies.