Digital Marketing Intern
From September to December, I interned with Soom Foods to perform market research and streamline their data analysis process. I worked a lot with google analytics for initial internal market research. I also implemented an API to automate the data transfer process between Google analytics and their excel sheets so they could spend more time on the analysis of data rather than the collection of it. I conducted online market research by creating a survey and distributing it through Soom Food’s social media outlets and email lists. After receiving lots of feedback from the survey, we performed some more data analysis to make sense of the information from the survey. From this, we figured out areas of our marketing which was performing well and how we could improve our brand and advertising campaigns.