Unlock the power of Google Analytics
I recently completed the “Google Analytics Quick Start” course on LinkedIn Learning, which was highly relevant to my Management Information Systems studies. This course provided an essential introduction to using Google Analytics for tracking and analyzing website traffic, crucial for digital marketing and data analysis.
The lessons covered the setup of Google Analytics, including goal setting to track user interactions, and interpreting data from key reports like Audience, Acquisition, and Behavior. These insights are invaluable for making informed decisions about website improvements and marketing strategies.
Moreover, the course discussed the integration of Google Analytics with other Google tools like AdWords and Search Console, enhancing the ability to gather comprehensive data insights. Working with more platforms always makes me more of a diverse player.