Sales Enablement/Market Analysis/Solutions Intern at AdRoll
Company Description from AdRoll:
“AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the world’s largest opt-in advertiser data co-op, the IntentMap™ with over 1.2 billion digital profiles. AdRoll’s goal is to build the most powerful marketing platform through performance, usability, and openness. AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney.”
What I Learned/My Experience:
This summer (through the eight week University College of Dublin Summer Internship Program) I worked as an intern in the Dublin office of an advertising technology company called AdRoll that specializes in retargeting and web prospecting. During my time at AdRoll I worked with two different departments: sales and solutions. While working in the sales department, my focus was almost exclusively data analysis. I scrubbed data sets of extremely large number for website data, cross referenced web addresses with alexa rankings and the AdRoll-Salesforce database to produce sets of potential customers to hand over to the sales development researchers to contact. In doing this, I learned valuable data analysis skills and tools, such as working with platforms such as Datanyze and AdRoll’s internal data tools. During my time with the solutions team, I developed a different skill set. My focus was primarily the testing and implementation of a new internal sales proposal tool. I gained valuable experience with both developing and communication skills, and was even afforded the opportunity to work directly with the data scientists in the San Francisco company headquarters. The internship was holistically rewarding not only for the experience working in technology as an international market, but also for the opportunity to experience vastly different cultures.