Market/Competitive Analysis
Market/Competitive Analysis:
- Industry Overview
- Companies in this industry plan and design interior spaces such as hotels, hospitals, residences, commercial businesses, and offices
- Over 11,000 competitors
- Combined annual revenue of $9 billion
| Homestyler Interior Design | Home Design 3D Gold | Dulux Visualizer | |
| Overview | A home design app that gives people the ability to customize their rooms virtually with furniture. | Using 2D and 3D technologies, the program allows a user to change the height and thickness of walls, the shape of rooms, and add and remove details from a large library of furniture | Lets users pick a color from anywhere, and, with augmented reality technology, allows them to see the colors live in their living space |
| Competitive Advantages | – Allows a user to place high-quality 3D models of real furniture in virtual rooms via picture upload
– Offers full scalability of objects and an intuitive user interface – Social media platform |
– Allows users to design homes from scratch; ease of use and flexibility | – Ability to customize the colors of one’s own room |
| Weaknesses | – Furniture cannot be bought via the mobile application
– Doesn’t connect users with home design professionals – Long loading times/crashing |
– Cannot customize own room virtually
– Furniture cannot be bought via the mobile application – Doesn’t connect users with home design professionals |
– Functionality limited to manipulating color schemes |
| Price | Free | $10 per user for unlimited access | Free |