Target Case Competition
Describe the challenge/competition
- Indicate 1st, 2nd, or 3rd place
- 1st place
- Name of sponsoring organization
- Target
- Details of the activity (e.g., where, when, what you won)
- At Alter Hall 131
- April 3rd, 2019
- $1200 for first prize
- What you learned
- How Target can capture the college student & parent audience in the Back-to-College season through digital innovation and emotional storytelling.
- How the activity relates to coursework or your career goals
- As a Marketing major as well, it has given me the opportunity to try a real-life case on marketing and strategic planning. It also gave me a chance to learn more about Target as a guest-centric corporation. Moreover, my experience studying in Digital Studio class in MIS major has also helped my critical thinking and creativity skills in coming up with our solution.
- Once approved, the description is automatically displayed in a post on your e-portfolio.