MS in Digital Marketing Hot Topics Series: AI and Healthcare Marketing
As an undergraduate student, I attended this virtual panel hosted by the Fox School’s MS in Digital Marketing Program. Industry experts discussed how AI is transforming healthcare marketing through data-driven personalization, improved targeting, and content creation. The session also highlighted key challenges such as data privacy, ethical concerns, and regulatory compliance. I gained insight into how marketers can use AI responsibly to enhance patient engagement while maintaining trust and transparency.