TUMCP Social Impact Problem Solving Case Competition
My team and I placed 1st in the Temple University Management Consulting Program Social Impact Competition. It was an online case competition hosted in Spring 2023. We consulted a local nonprofit on a stakeholder relationship management and digital presence case. Solutions suggested strategic communication campaigns and the use of SEO and data analytics from web traffic to better target key demographics. We won $500 from the competition which we donated to a local nonprofit. Through this, I learned about how non-profits run financially and got to put my experience with digital marketing, A/B testing, data analytics, and SEO to use, combining tech tools with marketing an communications. I was able to explore the use of technology to reach new audiences and grow the “market share” that this non-profit has.