Career

Below is a list of my employers, position, dates of employment and a brief list of my responsibilities.

Threshold Group
Marketing and Business Development Associate
December 2011 – July 2013

• Created and implemented new branding efforts for specialty high net worth wealth management firm, including marketing materials, internal and external communication.
• Managed company website including editorial content changes, graphics, social media, blog postings and search engine analytics; trained associates to use new content management system.
• Led Business Development meetings, maintained prospect tracking system, managed introductions and follow-up procedures and attended prospect meetings to evaluate pitches.
• Served as interim Director of Marketing from April 2013 – July 2013.

Allie Integrated Marketing
January 2010 – December 2011
Assistant Account Executive, Publicity & Promotions

• Designed entertainment-themed campaigns and planned press tours and events for Disney, 20th Century Fox, Sony, Universal Studios and other major motion film studios.
• Organized Q & A sessions with major talent such as Bradley Cooper and planned the largest film promotion and celebrity appearance ever held at the King of Prussia Mall that was attended by over 1,000 people and received national press.
• Negotiated with local media including Philadelphia Inquirer, Fox29, CBSPhilly, WMMR-FM and others, for advertising placements, editorial features and talent interviews.

Philadelphia Convention and Visitors Bureau
October 2009 – January 2010
Coordinator, Communications & Tourism

• Organized international press and VIP arrangements for official tourism promotion agency.
• Researched and designed “What’s New in Philly” monthly newsletter and created press releases for upcoming events, including major trade shows, conferences and exhibits.
• Interviewed football players and coaches at private press conference for 2009 Army-Navy Game.

 

My passion has always been marketing. I have learned a lot from my work experience in the non-profit field, the PR world and the financial services industry.  I am now excited to gain exposure to marketing strategies in the automotive industry while working as an intern this summer at Subaru.