UX Research: Journey Mapping
Engaging in the process of UX journey mapping, as guided by Sarah Weise’s expertise, has been a transformative learning experience. The activity involved understanding the chronological journey of the ideal customer, examining every touchpoint and interaction. Through this course, I learned the critical skill of identifying pain points along the customer’s journey, comprehending how they discover a business, weigh competitors, and eventually transition into becoming a customer. This comprehensive understanding not only illuminated weak moments in the buying experience but also discover opportunities for enhancement. This activity resonates deeply with my coursework and career aspirations, aligning with my pursuit of a career in UX design and marketing. It has equipped me with the vital tools to conduct thorough customer research, synthesize data effectively, and ultimately align customer needs with the strategic objectives of a business or product. Through this process, I’ve gained insights on how to enhance customer experience, develop better products, and create marketing strategies that resonate with the intended audience, fostering a symbiotic relationship between consumer desires and business goals.