{"id":9,"date":"2025-10-16T10:18:57","date_gmt":"2025-10-16T14:18:57","guid":{"rendered":"https:\/\/community.mis.temple.edu\/katemontgomery\/blog\/points\/director-of-marketing\/"},"modified":"2025-10-16T10:18:57","modified_gmt":"2025-10-16T14:18:57","slug":"director-of-marketing","status":"publish","type":"points","link":"https:\/\/community.mis.temple.edu\/katemontgomery\/points\/director-of-marketing\/","title":{"rendered":"Director of Marketing"},"content":{"rendered":"<p>I\u2019m the Director of Marketing for the Fashion &amp; Business Professional Organization at Temple University, starting in Summer 2025. I lead our creative direction across all events and socials, designing marketing campaigns that reflect both our brand and our community. I manage a TikTok committee of 15 members which consist of organizing meetings, building a content calendar, and making sure our ideas actually come to life. Every week, I track analytics to see what performs best and adjust our strategy to reach the right audience. Between weekly e-board meetings that take place Wednesdays 3-5, design projects, and event prep, I\u2019ve learned how to balance creativity with structure. This position has taught me what it really takes to manage a team, lead with vision, and build a consistent brand presence. I also am in a mentor program so I am a mentor to two mentees which I meet up with weekly and help with anything from school work to personal problems. It also connects directly to my marketing coursework and my career goals by helping me lead a team, while also having an insight of marketing from a B2C perspective. The analytical side is more directed towards my MIS major and helps support using that data in real experiences.<\/p>\n","protected":false},"author":31331,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/points\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/users\/31331"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/points\/9\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/katemontgomery\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}