Internship at AmerisourceBergen
Responsibilities:
- Assist in overseeing strategic projects that are critical to the company’s overall messaging efforts by communicating with internal and external associates on project status updates.
- Defined and captured multiple marketing processes inclusive of crafting a creative brief used by the brand team for all design projects, as well as outlining the Content Management System manual used to support all enterprise websites.
- Gained a thorough understanding of digital marketing tactics including social media, Content Management Systems, Search Engine Optimization, as well as building websites that support a brand strategy.
- Completed a social media analysis for multiple platforms, in which the company is restructuring its approach to social and moving forward with a number of recommendations ranging from near to long-term adjustments.
- Organized a company-wide clothing drive for Cradles to Crayons, an organization benefitting underprivileged children in the Philadelphia area.
- Prepared and executed an end of summer event for all forty-two AmerisourceBergen interns, educating them on the impact marketing has on the overall AmerisourceBergen brand.
Platforms Used:
- Microsoft Office
- Smartsheet
- Salesforce
- Umbraco
Projects:
- Acquisition of Slack.com
- Social Media Analysis
- Digital Roadmap Project