{"id":15,"date":"2025-11-29T11:02:07","date_gmt":"2025-11-29T16:02:07","guid":{"rendered":"https:\/\/community.mis.temple.edu\/kwilliams\/blog\/points\/building-an-integrated-online-marketing-plan\/"},"modified":"2025-11-29T11:02:07","modified_gmt":"2025-11-29T16:02:07","slug":"building-an-integrated-online-marketing-plan","status":"publish","type":"points","link":"https:\/\/community.mis.temple.edu\/kwilliams\/points\/building-an-integrated-online-marketing-plan\/","title":{"rendered":"Building an Integrated Online Marketing Plan"},"content":{"rendered":"<p>Building an integrated online marketing plan helped me see that everything has to work together, not just random posts or emails thrown out there.<\/p>\n<p>I learned you start with a clear goal, then connect channels like social, email, SEO, and the website so they\u2019re all saying the same thing to the same audience.<\/p>\n<p>I\u2019m still a little confused on how to perfectly line everything up, but I get now that consistency, tracking results, and tweaking based on the data are a big part of making it actually work.<\/p>\n","protected":false},"author":28363,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","points","type-points","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/points\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/users\/28363"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/points\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/kwilliams\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}