MY RESUME

EDUCATION

GPA: 3.92 / 4.00

Dean’s List: Fall 2015 – Present

Presidential Scholarship

University Honors Program & Fox School Honors Program

Selected Courses:

Enterprise IT Architecture	Honors Marketing Management
Data-centric Application Development	Data Analytics & Data Science
Honors Statistical Business Analytics	Customer Data Analytics
Marketing Research	Consumer & Buyer Behaviors

Temple Professional Sales Organization. Fall 2015 – Present

Digital Operations Specialist

Designed new organizational website.
Rewrote web content to ensure fitness with new layout.
Awarded Sales Certificate for:
- Completing weekly Sales Training Seminars series, resulting in a firm grasp of the sales process.
- Competing in internal competitions three times in 2015-2016 school year, thereby acquiring needs identification and presentation skills.
Awarded Member of the Month (April 2016) for winning a match in the Negotiation Series and excellent performance in sales training.

Freely Magazine. Fall 2017 – Present

Contributor, Member of Content Team

Temple Chapter of the Association of Information Systems. Fall 2016 – Present

Active Member

Ogilvy, New York City, Vietnam, June 2018 – August 2018

Social, Event, and Activation Intern

Developed cross-channel strategy and channel ecosystem for the intern project’s original campaign, leading to a winning pitch out of 6 teams in front of representatives from a big insurance client and the account team.
Analyzed syndicated data, industry reports, and government censuses to make strategic recommendations.
Evaluated and curated the best from over 50 Cannes Lion cases to present to the Social Practice nationwide.
Conducted social listening on two Fortune 500 companies, thereby identifying over 7 major conversation drivers.
Devised a process to aggregate industry updates for Ogilvy’s Social Practice within 20 minutes every day.

Ogilvy Logo

T&A Ogilvy, Ho Chi Minh City, Vietnam May 2017 – August 2017

Social, Event, and Activation Intern

Monitored a brand name’s presence on social media and reported insights and data findings to the team daily and monthly.
Compiled over 13 pieces of marketing content including Facebook posts and email newsletters.
Conducted flash research on KOLs, technologies, and consumer demographics.
Responded to customers’ queries on Facebook and analyzed comments.

IDG ASEAN, Ho Chi Minh City, Vietnam May 2016 – July 2016

Event Management Intern

Visualized data from over 600 survey participants to analyze banking preferences in Cambodia.
Compiled and optimized marketing content, including a 3000-word draft on IT development for Cambodia Banking Report 2016, an invitation for sponsorship, and over ten social media posts.
Wrote and distributed over 3000 LinkedIn messages and devised solution to expedite messaging.
Welcomed attendees and assisted with logistics in one marketing event.

ORDER OF THE HEART, Ho Chi Minh City, Vietnam August 2013 – August 2015

Head of Public Relations Team, Graphic Assistant

Created two thematic Facebook covers, two variations of the organization’s Facebook avatar and two give-away pin designs for two main projects.
Planned and supervised public communication operations, leading to the Public Relations Team raising total Facebook page likes by 15% in three months, with all of new likes gained without using Facebook’s paid advertising service.
Volunteered on the field and assisted with logistical operations.
Developed official recruitment plan in the summer of 2015 as a member of the planning committee.