Linh H Dang

Major: BBA MIS
Graduation: May 2019


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Official Professional Achievement badge awarded by the Department of Management Information Systems

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In Summer 2017, from May 22 to August 4, I worked full-time as a Social, Event, and Activation Intern at T&A Ogilvy, a member of WPP Group’s marketing agencies network and an established agency serving big-name international and domestic brands in Vietnam.

During my time here, I:
– Monitored a brand name’s presence on social media (Social Listening) then reported insights and data findings to the team daily and monthly.
– Monitored another brand’s Facebook page while helping respond to and analyze consumers’ comments.
– Performed cleaning and processing tasks on data sets.
– Compiled over 13 pieces of marketing content including Facebook posts and email newsletters.
– Conducted flash research on technologies (Proprietary cloud-based services and Blockchain), Key Opinion Leaders in tech, as well brand issues and consumer demographics.
– Converted and translated instructions of organizational cloud storage system (WD EX4100) into user-friendly language.
– Assisted in interviewing employees of an eminent software development firm.

Some of these responsibilities differ from the my original job description, because they came as a result of my requesting my employer to let me handle data-related and IT tasks and be exposed to more tech-centric clients.

Throughout the internship, I found myself growing tremendously in skills, professionalism, and resilience through the exposure to the dynamic but also demanding environment of an Ogilvy agency. I believe that this experience has given me much needed experience as well as a starting point for furthering my MIS as well as my Marketing career.

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Professional Achievements

    • Class project Spring 2017

    • Fox IT Career FairFall 2017, Fall 2018

    • Other Career FairSpring 2017, Fall 2017, Fall 2018, Spring 2019

    • IBIT small group meeting with industryFall 2017, Spring 2018

    • IBIT/CDI Challenge or ConferenceFall 2017, Fall 2018

    • National AIS CompetitionSpring 2017

    • Active AIS memberSpring 2017, Fall 2017

    • Fox IT AwardsSpring 2018, Spring 2019

    • External professional development eventSpring 2017

    • Active TDAP memberFall 2017

    • AIS professional development workshopSpring 2017, Fall 2017

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