Vanguard X META Case Competition
I won 1st Place out of 12 competing teams in the Vanguard X META competition in Fall 2023, hosted by AMA -Temple University Chapter. The case challenge is to find a way to integrate Vanguard, an investment management company, into the META virtual world, ultimately expanding Vanguard‘s clients’ reach. Our team of four presented five different strategies, along with SWOT analysis, market analysis, and an ad campaign for META to target Gen-Z as their new audience. Some of the goals of the strategies are to establish Vanguard as a proactive educational leader, cultivate brand loyalty and empower Gen-Z to invest.
Each member brought unique talents, perspectives, and relentless determination to the completion, and I’m grateful that I learned many things from each of them. Through this experience, I learned to trust my guts more as the heart of our win lies in a compelling vision and a strategic approach. I got to utilize my skills to delve deep into market trends, consumer behavior, and competitive landscapes. It is very rewarding to see those skills I harbored turned into something tangible and helpful, so helpful that Vanguard even made a callback and invited us to present our case again to their marketing team.