{"id":11,"date":"2024-03-20T17:05:55","date_gmt":"2024-03-20T21:05:55","guid":{"rendered":"https:\/\/community.mis.temple.edu\/linhnhoang\/blog\/points\/vanguard-x-meta-case-competition\/"},"modified":"2024-03-20T17:05:55","modified_gmt":"2024-03-20T21:05:55","slug":"vanguard-x-meta-case-competition","status":"publish","type":"points","link":"https:\/\/community.mis.temple.edu\/linhnhoang\/points\/vanguard-x-meta-case-competition\/","title":{"rendered":"Vanguard X META Case Competition"},"content":{"rendered":"<p>I won 1st Place out of 12 competing teams in the <span style=\"color: #993300;\">Vanguard<\/span> X META competition in Fall 2023, hosted by AMA -Temple University Chapter. The case challenge is to find a way to integrate <span style=\"color: #993300;\">Vanguard<\/span>, an investment management company, into the META virtual world, ultimately expanding <span style=\"color: #993300;\">Vanguard<\/span>&#8216;s clients&#8217; reach. Our team of four presented five different strategies, along with SWOT analysis, market analysis, and an ad campaign for META to target Gen-Z as their new audience. Some of the goals of the strategies are to establish Vanguard as a proactive educational leader, cultivate brand loyalty and empower Gen-Z to invest.<\/p>\n<p>Each member brought unique talents, perspectives, and relentless determination to the completion, and I&#8217;m grateful that I learned many things from each of them. Through this experience, I learned to trust my guts more as the heart of our win lies in a compelling vision and a strategic approach. I got to utilize my skills to delve deep into market trends, consumer behavior, and competitive landscapes. It is very rewarding to see those skills I harbored turned into something tangible and helpful, so helpful that Vanguard even made a callback and invited us to present our case again to their marketing team.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":29948,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/points\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/users\/29948"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":0,"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/points\/11\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/linhnhoang\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}