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Schick Moves to Put an End to Feral Hipster Beards
In a new advertising campaign, Schick, a razor company moves to put an end to the ever-so-popular trend of manly, mountainous beards.
This “Free Your Skin” campaign seems to be targeting the stereotypical “hipster” who sports a voluminous mountain of hair on his face to free his skin and tame his “feral” beard.
Do you agree with Schick that not all beards have the power that this one did to transform a man into a god? Should we (and by we I mean each one of you, men, we have our own hair to stress over) be more concerned with taming both the beards on our faces and this viral trend that is overcoming our culture?
via adweek.com
Volkswagen Makes Sure You Will Never Text and Drive Again
Last week, Volkswagen made a move that no other company has made to assure that drivers would never think twice about texting and driving again. This advertisement can only be prefaced by very few words.
At a movie theater in Hong Kong, the movie-goers believed they were viewing just another ordinary preview when each person in the audience was mass-texted. As soon as the viewers looked down to check what the message said, the scene of the preview quickly changed pace.
As I said, it can only be prefaced with very few words, the real magic is in what this PSA stands for, and how it affects each viewer: