Consumer Growth & Marketing Intern
Over the course of ten weeks, I worked on a team with four other interns to tackle a business challenge — to position Verizon as a top-choice service provider for a target group of consumers. Upon consolidating internal and external research on consumer needs, market trends, and competitor offerings, we developed a brand new value proposition that leverages Verizon’s strengths and aligns with consumer values. We presented this idea alongside an actionable go-to market plan, targeted marketing strategies and tactics, and financial models to senior leaders and executives. In addition to this business challenge, I created comprehensive and flexible pricing models outlining volume, revenue, cost, and profit for other major projects that were used by the company to project financial outcomes.