{"id":13,"date":"2024-11-25T15:43:52","date_gmt":"2024-11-25T20:43:52","guid":{"rendered":"https:\/\/community.mis.temple.edu\/lucychen\/blog\/points\/consumer-growth-marketing-intern\/"},"modified":"2024-11-25T15:43:52","modified_gmt":"2024-11-25T20:43:52","slug":"consumer-growth-marketing-intern","status":"publish","type":"points","link":"https:\/\/community.mis.temple.edu\/lucychen\/points\/consumer-growth-marketing-intern\/","title":{"rendered":"Consumer Growth &#038; Marketing Intern"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Over the course of ten weeks, I worked on a team with four other interns to tackle a business challenge &#8212; to position Verizon as a top-choice service provider for a target group of consumers. Upon consolidating internal and external research on consumer needs, market trends, and competitor offerings, we developed a brand new value proposition that leverages Verizon&#8217;s strengths and aligns with consumer values. We presented this idea alongside an actionable go-to market plan, targeted marketing strategies and tactics, and financial models to senior leaders and executives. In addition to this business challenge, I created comprehensive and flexible pricing models outlining volume, revenue, cost, and profit for other major projects that were used by the company to project financial outcomes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":27822,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","points","type-points","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/points\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/points"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/types\/points"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/users\/27822"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/points\/13\/revisions"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/lucychen\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}