Maria Boggi

I think this is really interesting! I didn’t know a feature like this existed and I think it’ll definitely revolutionize smart cars/driving. Something that worries me about this is that technology is not perfect. Because the signals are being sent through LTE, there is room for error through malfunction or malicious behavior. I think its similar to self driving cars in that it will take a long time before the technology is accurate and adapted by a large population.

This article is very cool because I believe roads are definitely the next step for the IOT. There is a ton of data about traffic and car accidents that can be collected. Audi is making the right choice by starting this new system. Hopefully, this will become cheaper and available in other cars as well. It should be able to decrease car accidents as well as improve fuel efficiency if the driver and the car is able to receive relevant information about traffic lights and the road itself.

I think this is very interesting. I didn’t know that this technology has been invented. While this technology is pragmatic in that it can prevent auto accident, Its expensive price tag would deter large adoption and relegate this to . To increase its expansion and adoption, Audi should have license it to other car manufacturers for more consistence income and take advantage of the network effect to become the leading company. This strategy would allow more customers access to the technology which mean the market size will increase and allow Audi to spread its fix cost to more customers.