E-Commerce and Social Media

Twitter is taking advantage of the emerging trend of E-Commerce but adding a “buy button” and now a new feature called Twitter Offers.  Twitter Offers allows users to add the offer to their debit or credit card and then can redeem the offer when shopping at the companies online store or brick and mortar store.  Users wont have to have any physical coupons, the offer is saved on their card when they shop at the store.  The Twitter Offers dal is available to marketers that purchase the a “promoted tweet” to have the tweet show up in user’s timelines.

Article:  http://www.entrepreneur.com/article/240307

Discussion Questions:

1)  Do you think this new trend of E-Commerce will catch on with other social media outlets? And how do you think users of twitter will respond to this new feature?

2)  When do you think it would be smart for a company to buy into using this feature?