Salesforce is a cloud based customer relationship management (CRM) program. A CRM’s purpose is pretty straight forward: they manage a business’s relationship with its customers. But Salesforce has some other features that go beyond what a typical CRM does. First, traditional CRM’s were generally built in house, meaning they were built specifically for the company in question. But Salesforce successfully implemented cloud based CRM back when cloud computing was considered a “fad.” They also incorporated the ability to customize their CRM experience to suit each individual business. With this feature you can do some of the things we got to see in Max Labs, like developing apps and automated tasks. So Salesforce is a CRM but it was designed in a way that it’s beneficial to many businesses straight out of the box and that’s what makes it unique.
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