CRM stands for Customer Relationship Management. CRM manages all of a company’s relationships and interactions with its customers and potential customers.
The goal of CRM is to improve business relationships in order to increase the growth of your business. CRM may be used to form better relationships with customers, personalize customer communication, and improve overall customer satisfaction and service. CRM helps companies and organizations build brand loyalty, find new potential customers, build stronger customer relationships, and helps identify new leads easily.
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