{"id":3106,"date":"2023-02-09T12:06:08","date_gmt":"2023-02-09T17:06:08","guid":{"rendered":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/?p=3106"},"modified":"2023-02-09T12:06:08","modified_gmt":"2023-02-09T17:06:08","slug":"descriptive-vs-predictive-analytics","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/2023\/02\/09\/descriptive-vs-predictive-analytics\/","title":{"rendered":"Descriptive vs. Predictive Analytics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3107\" src=\"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/files\/2023\/02\/Types-of-Analytics-Chart-01-1024x728-1-300x213.png\" alt=\"\" width=\"300\" height=\"213\" srcset=\"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/files\/2023\/02\/Types-of-Analytics-Chart-01-1024x728-1-300x213.png 300w, https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/files\/2023\/02\/Types-of-Analytics-Chart-01-1024x728-1-768x546.png 768w, https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/files\/2023\/02\/Types-of-Analytics-Chart-01-1024x728-1.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><strong>Descriptive vs. Predictive Analytics<\/strong><\/p>\n<p>Generally, data analysis can be seen as the process of asking and answering complex questions to better understand data sets. This process can be useful in business, as it allows greater insights into the operations of the business, especially in analyzing trends and effectiveness of initiatives. Descriptive analytics, specifically, allows a business to see outcomes of events, and visualize trends in data. Descriptive analytics works well for the present or past time frame. One example from Google Analytics of descriptive analytics is data regarding the number of sessions per user on a website in a given month. Predictive analytics, on the other hand, refers to data which can be used to make predictions about what may happen in the future. Predictive analytics work in tandem with descriptive analytics, which form a basis for these predictions. One example of predictive analytics would be an inference of how many sessions per user a website might experience in the next month based on previous months&#8217; data. As seen in the picture above, the four levels of analytics work together as they increase in complexity. While one could employ descriptive analytics without predictive analytics, the reverse would not be true.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descriptive vs. Predictive Analytics Generally, data analysis can be seen as the process of asking and answering complex questions to better understand data sets. This process can be useful in business, as it allows greater insights into the operations of the business, especially in analyzing trends and effectiveness of initiatives. Descriptive analytics, specifically, allows a [&hellip;]<\/p>\n","protected":false},"author":29393,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[663943],"tags":[],"class_list":{"0":"post-3106","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-instructor","7":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/users\/29393"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/comments?post=3106"}],"version-history":[{"count":1,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3106\/revisions"}],"predecessor-version":[{"id":3108,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3106\/revisions\/3108"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/media?parent=3106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/categories?post=3106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/tags?post=3106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}