{"id":3115,"date":"2023-02-09T14:08:22","date_gmt":"2023-02-09T19:08:22","guid":{"rendered":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/?p=3115"},"modified":"2023-02-09T14:08:22","modified_gmt":"2023-02-09T19:08:22","slug":"how-important-are-crms-why-should-businesses-use-them","status":"publish","type":"post","link":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/2023\/02\/09\/how-important-are-crms-why-should-businesses-use-them\/","title":{"rendered":"How Important Are CRMs? Why Should Businesses Use Them?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-3116\" src=\"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/files\/2023\/02\/CRM-1.png\" alt=\"\" width=\"232\" height=\"135\" \/><\/p>\n<p><span style=\"font-weight: 400\">CRM stands for customer relationship management, and it\u2019s all about managing and keeping track of interactions with potential and current customers, with the intention of increasing profitability. CRMs can collect and store data that is used to help understand customers. Through doing our Max labs in Salesforce in this class, I believe we got a really good hands-on understanding of how important CRM actually is in the real world. While the labs weren\u2019t real situations, they easily could have been. During the labs, we learned the importance of keeping track of the names, contact information, potential investment information, and much more of future and current customers. You can also use these systems to keep track of personal preferences, customer service issues, purchase habits, and browsing habits. There\u2019s also an area to put notes on the customer, which can help you remember and distinguish between who is who. Therefore, CRMs are essential to businesses, especially those that are just starting up. It is a way to stay organized and on top of getting to know your different customers. Departments such as sales, marketing, human resources, and accounting can all benefit from utilizing CRMs. Personally, I am glad I learned how to use Salesforce in this class, as that is something that will be beneficial to know when entering the workforce.\u00a0<\/span><\/p>\n<p>Image link: https:\/\/plumlogix.com\/best-crm-for-growing-businesses\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CRM stands for customer relationship management, and it\u2019s all about managing and keeping track of interactions with potential and current customers, with the intention of increasing profitability. CRMs can collect and store data that is used to help understand customers. Through doing our Max labs in Salesforce in this class, I believe we got a [&hellip;]<\/p>\n","protected":false},"author":29427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10531],"tags":[845065,262,83759,952,845074,178,843401],"class_list":{"0":"post-3115","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-student-post","7":"tag-benefit","8":"tag-crm","9":"tag-customer","10":"tag-data","11":"tag-maxlabs","12":"tag-mis","13":"tag-sales-force","14":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/users\/29427"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":1,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"predecessor-version":[{"id":3117,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/3115\/revisions\/3117"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/tags?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}