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For the Business: Enterprise Resource Planning (ERP) \u2192 <\/span>ERP is a type of software or digital system that facilitates the management of operational activities, like accounting or procurement by integrating all their information and operations into one database. ERP\u2019s accessibility allows for faster and clearer communication within the organization, increases report accuracy, and streamlines the process to make it simpler and less error-prone.<\/span><\/p>\n For the Customer: Customer Relationship Management (CRM) \u2192 <\/span>CRM is the utilization of customer data by a company to improve the relationship with said customers. Companies collect information about customers’ basic information, customer service transcripts, purchasing habits, and much more, and use this insight to generate positive customer experiences. A satisfied customer is a returning customer, and they will be inclined to spend more or make a positive referral. Understanding their customers also allows companies to target advertisements to specific audiences by offering suggestions based on factors like customer history, geographical data, what similar customers purchased, what time of day, and many more.<\/span><\/p>\n ERP has an internal focus, while CRM has an external focus<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" For the Business: Enterprise Resource Planning (ERP) \u2192 ERP is a type of software or digital system that facilitates the management of operational activities, like accounting or procurement by integrating all their information and operations into one database. ERP\u2019s accessibility allows for faster and clearer communication within the organization, increases report accuracy, and streamlines the […]<\/p>\n","protected":false},"author":29253,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[663943],"tags":[],"class_list":{"0":"post-4017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-instructor","7":"entry"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/4017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/users\/29253"}],"replies":[{"embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/comments?post=4017"}],"version-history":[{"count":3,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/4017\/revisions"}],"predecessor-version":[{"id":4021,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/posts\/4017\/revisions\/4021"}],"wp:attachment":[{"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/media?parent=4017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/categories?post=4017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.mis.temple.edu\/mis2101sec730spring2023\/wp-json\/wp\/v2\/tags?post=4017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}