Schedule
|
Day |
Topics |
Course Materials |
Assignments |
|
Week 1 |
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May 19 |
Course Introduction and SyllabusThe Things You Can Do with Data
The Information Architecture of an Organization |
PowerPoint: The Things You Can Do With DataPowerPoint: Information Architecture | |
May 21 |
Data ModelingGathering requirements Introducing The Entity-Relationship Diagram More on ERDs: In-class exercise: Identifying entities & Creating an entity relationship diagram |
PowerPoint: Relational Data Modeling | |
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Week 2 |
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May 26 |
Memorial Day Holiday – No Class | ||
May 28 |
From ERDs to Schemas:Normalization, primary/foreign keys, joins
Getting data out of the database: SQL SELECT, DISTINCT MIN, MAX, COUNT, and WHERE
Make sure you’ve done the MySQL tutorial and reviewed the MySQL PowerPoint deck.
In-class exercise: Converting ERDs to schemas & In-class exercise: Pen-and-paper SQL exercise |
PowerPoint: Relational Data Modeling
PowerPoint: SQL 1 |
Assignment 1 Due: Identifying Entities |
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Week 3 |
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June 2 |
Getting data out of the database:Joining tables, SQL subselects, LIMIT
In-class exercise: Working with SQL, part 1 |
PowerPoint: SQL 1 | Assignment 2 Due: ER Modeling |
June 4 |
Creating and updating the databaseSQL CREATE, DROP, and ALTER
SQL INSERT, UPDATE, and DELETE
In-class exercise: Working with SQL, part 2
Exam Review |
PowerPoint: SQL 2 | Assignment 3 Due: SQL #1 |
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Week 4 |
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June 9 |
Exam 1
Turning transaction data into analytical data: Overview of the Dimensional Model
The structure of the Dimensional Model: The Star Schema
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PowerPoint: Dimensional Data Modeling | Assignment 4 Due: SQL #2 |
June 11 |
Working with Dimensional Data: Pivot Tables in Excel
Getting data into the warehouse and cube: The Extract, Transform, Load process
Data quality: Best practices, data cleansing, and integration
In-class exercise: Pivot Tables in Excel & In-class exercise: ETL |
PowerPoint: ETL | |
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Week 5 |
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June 16 |
Introduction to Advanced Analytics and SAS Enterprise Miner
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PowerPoint: Advanced Analytics – Introduction | Assignments 5 Due: Pivot Tables in Excel
Assignment 6 Due: ETL |
June 18 |
Analysis Scenario: Determining customer behavior based on a profile (decision trees)
In-class exercise: Interpreting Decision Tree Output & In-class exercise: Decision trees in SAS Enterprise Miner |
PowerPoint: Classification using Decision Trees | Assignment 7 Due: Intro to SAS |
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Week 6 |
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June 23 |
Analysis Scenario: Identifying similar customers (clustering and segmentation)
In-class exercise: Interpreting Clustering Output & In-class exercise: Clustering and Segmentation in SAS Enterprise Miner |
PowerPoint: Clustering and Segmentation | Assignment 8 Due: Decision Trees |
June 25 |
Analysis Scenario: What products are purchased together? (Association Rules)
Principles of Data Visualization
In-class exercise: Interpreting Association Rule Mining Output & In-class exercise: Association Rule Mining in SAS Enterprise Miner |
PowerPoint: Association Rule Mining
PowerPoint: Association Rule Mining |
Assignment 9 Due: Clustering |
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Week 7 |
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June 30 |
Exam 2 | Assignment 10 Due: Association Rules | |