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Digital Design and Innovation

Department of Management Information Systems, Temple University

Digital Design and Innovation

MIS 3504.003 ■ Fall 2023 ■ Steven E. Sclarow, AIA
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    • Temple and COVID-19
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    • Project 1 – Usability Analysis
      • Agora World – Project 1 – Setup
      • Project 1 – Team List
      • Project 1 – Part 1 – Presentation Order
    • Project 2 – User Experience Design
      • Project 2 – Team List
      • Project 2 – Alpha Presentation Order
      • Project 2 – Final Presentation Order
    • Project Submission
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  • In-Class Activities
    • ICA #1
    • ICA #2
    • ICA #3
    • ICA #4
    • ICA #5
    • ICA #6
  • Study Guides

ICA #2

  1. Please review the list below to determine your team’s assigned company. Your team’s challenge is to research the company through the lens of their website’s users.
  2. Consider the following questions:
    1. What are the goals of the site?
    2. What is the overall affordance of the site? Is this the right affordance?
    3. What is the problem that the organization is trying to solve? (Does this align with the goals of the site?)
    4. Who are the intended users and what do you think the organization would like them to accomplish using the site? Determine the personas of the typical users?
  3. Next, create a three-slide PowerPoint (not Google Slides) deck that showcases your research and findings as follows:
    • Goals, affordances, and problem the organization is trying to solve.
    • Typical users (describe a minimum of  2 – 3 personas)

      3.  Teams will present during the last 10-15 minutes of class. Teams may volunteer or will be selected at random.

    • Each team has up to 3 minutes max to present
    • Three slide maximum (helpful hint: consider using animations to inform narrative and maximize each slides potential)
Team # Company Website
1 https://www.chipotle.com/
2 https://www.qdoba.com/
3 https://www.wahoos.com/
4 https://www.bajafresh.com/
5 https://www.rubios.com/
6 https://www.panerabread.com
7 https://www.cornerbakerycafe.com/
8 https://www.starbucks.com/
9 https://www.lacolombe.com/
10 https://www.peets.com/
11 https://www.coffeebean.com/
12 https://www.saxbyscoffee.com/

 

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ITA CONTACT INFO

Anna Boykis

Email: anna.boykis@temple.edu
Virtual Office Hours: Please send Anna an email to schedule your meeting

Najuk Patel

Email: najuk.patel@temple
Virtual Office Hours: Please send Najuk an email to schedule your meeting

Instructor

Steven E. Sclarow, AIA

Email: sclarow@temple.edu
Office Hours Availability: M | W, 9:30 - 10:30 AM, or by appointment. Please email me if you need to schedule an appointment outside of my normal office hours.
Office Location: Speakman 209f

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