Week 2 – Otis Elevator – Reading Brief Guideline
Read Otis Elevator case from the Harvard Business School coursepack and explain the following three points.
- What’s the direction of Otis’s strategic move?
- Why is Otis trying to shift its strategic focus?
- How do Otis’s IT projects (OtisLine, e*Lostistics) support such a move?
Instructions
- Submit via Blackboard (http://learn.temple.edu/).
- Up to 200 words.
- Due by 5:30pm on Monday, Sep 12. A late submission will not be graded.
- For your brief to be considered for a best brief with extra credits, you need to submit by noon, Sep 12.
- DO NOT COPY AND PASTE from the case. Use your own words. Plagiarized work will be graded at 0.