Week 12 – IT-Driven Competitive Strategies (II)
Online discussion questions – Nov 28
- What are the examples of platforms with two-sided network effects (other than Uber, Airbnb, eBay)?
- What are the examples of measures in two-sided platforms to protect customers or suppliers?
- What are the measures adopted by Airbnb or Uber to prevent racial discrimination?
We will play a two-sided platform game on Nov 28
Tomorrow (Nov 28), we will play a two-sided platform game, which is going to be with a lot of fun. Each of you will become a platform business operator (e.g. Uber, Airbnb) and compete with each other to attract more customers and make more profits!
Please bring a laptop tomorrow, and make sure to complete registration before the class at http://www.tradewindbusiness.com/. It’s free!
In registration, you can either create a new account or use your own Google/Facebook/Twitter account. After registration and login, go to “Class list”
and use this class code to join in MIS 3534 class. – EAD1-1F94-7DBD-9C25
Please complete this registration before 5:30pm, Nov 28.
In-class discussion questions – Week 12 (Nov 28)
- Why have Airbnb or Uber been growing so fast?
- Without potential guests, hosts would not list their apartments at Airbnb. Without apartments listed, guests would not try Airbnb. How did Airbnb solve this problem?
- Why is there a “Girls Free Night” at a night club?
- What happened to EJ, an Airbnb host?
- What would happen if Airbnb did nothing in response to EJ’s incident?
- What are the policies in Uber to manage the pool of drivers?
Week 12 – Airbnb – Brief Guidelines
- What happened to EJ?
- Why is an online reputation system needed?
- What is Airbnb’s plan to facilitate safe transactions?